etc>http://adtelligence.eu/de/blog/tag/virtual-identity/ 
TEDx Rhein-Main Michael Altendorf February 2011 - Virtual Identity and the end of Privacy? - Presentation Transcript
- Virtual Identity
 How the internet changes your life
 Michael Altendorf
 TEDx Rhein-Main Spring 2011
 
- Imagine the world in 2020…
 
- The web spread into every 
 part of your daily life
 
- 2020 - Whereidentityof"THINGS"emerges
 
- What happens with your identity?
 Kids
 Social Circle
 Family
 Workplace
 Neighborhood
 Friends
 
- Today
 you can see the first changes –
 your identity went public
 
- … Multiple identities in the real life web
 
- … and sometimes identities in second life web
 
- Did you ever think: Why am I doing this?
 
- Who is defining your identity?
 
- In your analog life you have different kindsof identity
 
- in the digital world you can create a new identity, 
 …every day
 
- In the digital world the YOUis moving every minute
 
- You on Facebook
 
- You on StudiVZ
 
- You on Twitter
 
- You on Foursquare
 
- You on Flickr
 
- You on Second Life
 
- You on Youporn
 
- Innovation changed your identity 
 
- The web has changedtotal openness
 
- You are not anonymous any more
 
- The YOU today is tracked everywhereand stored in massive databases
 
- Real Time Identity
 
- you get identified everywhere
 
- Location Awareness
 
- Dynamic Personalization
 (…with opt-in)
 
- Instant Personalization
 Ends your Privacy?
 
- Even in the beginning the net was about the people (Computer Magazine in 1979)
 
- The web never forgets
 
- 1996
 
- 1997
 
- 1998
 
- 1999
 
- 2004
 
- Privacy has gone
 
- Who shapes your digital identity?
 
- The Social Graph
 
- Trade off Situation
 Advantages vs. Disadvantages
 
- Paradigm shift?
 … to a better future
 
- Paradigm shift?
 … or is it getting even worse?
 
- Product Recognition
 
- Face Recognition
 
- Why are you uploading all that on the web?
 
- New business model:
 Pay by privacy
 
- Good or Bad?
 
- Advantages
 
- Disadvantages
 
- How do these innovations affect how you feel today and act tomorrow?
 
- The end of privacy gives you the chance to have as many identities as you want
 But… it is still YOU
 
- Thank You!